# DOOH and digital signage glossary

> Plain-English definitions of 43 DOOH, in-venue advertising and digital signage terms, from CPM and proof of play to programmatic guaranteed.

Source: https://verse.ad/glossary

Resources

## DOOH glossary.

The words used across screens, venues and campaigns, in plain English. Where VERSE does something specific, the entry says so.

43 terms

### A

- **[Ad slot](http://127.0.0.1:3399/glossary/ad-slot)**: Screens
- **[Audience model](http://127.0.0.1:3399/glossary/audience-model)**: Measurement
- **[Auction](http://127.0.0.1:3399/glossary/auction)**: Buying

### B

- **[Bid floor](http://127.0.0.1:3399/glossary/bid-floor)**: Buying
- **[Brand safety](http://127.0.0.1:3399/glossary/brand-safety)**: Venues

### C

- **[Competition label](http://127.0.0.1:3399/glossary/competition-label)**: Buying
- **[Contextual targeting](http://127.0.0.1:3399/glossary/contextual-targeting)**: Buying
- **[CPM](http://127.0.0.1:3399/glossary/cpm)**: Buying
- **[Creative](http://127.0.0.1:3399/glossary/creative)**: Formats

### D

- **[Daypart](http://127.0.0.1:3399/glossary/daypart)**: Buying
- **[Deal ID](http://127.0.0.1:3399/glossary/deal-id)**: Buying
- **[Display group](http://127.0.0.1:3399/glossary/display-group)**: Screens
- **[DOOH](http://127.0.0.1:3399/glossary/dooh)**: Screens
- **[DSP](http://127.0.0.1:3399/glossary/dsp)**: Buying
- **[Dwell time](http://127.0.0.1:3399/glossary/dwell-time)**: Measurement

### E

- **[eCPM](http://127.0.0.1:3399/glossary/ecpm)**: Measurement
- **[Exposed devices](http://127.0.0.1:3399/glossary/exposed-devices)**: Measurement

### F

- **[Footfall](http://127.0.0.1:3399/glossary/footfall)**: Measurement
- **[Forecast](http://127.0.0.1:3399/glossary/forecast)**: Buying
- **[Frequency cap](http://127.0.0.1:3399/glossary/frequency-cap)**: Buying

### H

- **[Holdout](http://127.0.0.1:3399/glossary/holdout)**: Measurement

### I

- **[Impression](http://127.0.0.1:3399/glossary/impression)**: Measurement
- **[Incrementality](http://127.0.0.1:3399/glossary/incrementality)**: Measurement

### L

- **[Landing page](http://127.0.0.1:3399/glossary/landing-page)**: Formats
- **[Lookalike](http://127.0.0.1:3399/glossary/lookalike)**: Buying
- **[Loop](http://127.0.0.1:3399/glossary/loop)**: Screens

### M

- **[MAID](http://127.0.0.1:3399/glossary/maid)**: Measurement

### O

- **[OpenRTB](http://127.0.0.1:3399/glossary/openrtb)**: Buying

### P

- **[Pairing](http://127.0.0.1:3399/glossary/pairing)**: Screens
- **[Pixel](http://127.0.0.1:3399/glossary/pixel)**: Measurement
- **[Play](http://127.0.0.1:3399/glossary/play)**: Measurement
- **[Playlist](http://127.0.0.1:3399/glossary/playlist)**: Screens
- **[PMP](http://127.0.0.1:3399/glossary/pmp)**: Buying
- **[Programmatic guaranteed](http://127.0.0.1:3399/glossary/programmatic-guaranteed)**: Buying

### Q

- **[QR scan](http://127.0.0.1:3399/glossary/qr-scan)**: Measurement

### R

- **[Retail media](http://127.0.0.1:3399/glossary/retail-media)**: Buying
- **[Revenue share](http://127.0.0.1:3399/glossary/revenue-share)**: Venues

### S

- **[Share of voice](http://127.0.0.1:3399/glossary/share-of-voice)**: Buying
- **[SSP](http://127.0.0.1:3399/glossary/ssp)**: Buying

### U

- **[Uptime](http://127.0.0.1:3399/glossary/uptime)**: Venues

### V

- **[Venue type](http://127.0.0.1:3399/glossary/venue-type)**: Venues
- **[VERSE Sense](http://127.0.0.1:3399/glossary/verse-sense)**: Venues

### W

- **[Weather trigger](http://127.0.0.1:3399/glossary/weather-trigger)**: Buying

Put it to work

### Plan a campaign in four steps.

Areas, kinds of venue, hours and a budget. The forecast shows every screen before you pay.

[Plan a campaign](https://hub.verse.ad/register/advertiser)[Read the docs](http://127.0.0.1:3399/docs)