# VERSE Pixel: track site events after a QR scan

> See what people do on your site after they scan. The VERSE Pixel ties page views, leads, purchases and bookings to the scan, screen and hour behind them.

Source: https://verse.ad/docs/pixel

Docs

Build on VERSE.

Pair screens, plan and buy campaigns from your own tools, track what happens after a scan, and bid through your DSP.

[Venues Pair a screen Six digits or a QR scan.](http://127.0.0.1:3399/docs/pair-a-screen#reference)[Brands Plan by API Forecast, launch and report from your tools.](http://127.0.0.1:3399/docs/rest-api#reference)[Agents Connect the MCP server Plan and operate with an AI agent.](http://127.0.0.1:3399/docs/mcp-server#reference)[Partners Bid through your DSP OpenRTB 2.6, PMP and PG.](http://127.0.0.1:3399/docs/openrtb#reference)

Measurement

## VERSE Pixel

See what people do on your site after they scan. The Pixel ties site events to the scan, screen and hour that sent them.

EventWhen to send it

PageViewEvery page load. Sent by the snippet automatically

LeadA form is submitted

AddToCartA product is added to the basket

PurchaseAn order is confirmed. Send value and currency

BookingAn appointment or table is booked

```
<script async src="https://px.verse.ad/v1.js" data-pixel="PX-48213"></script>
<script>
  window.verse = window.verse || [];
  // after checkout
  verse.push(["track", "Purchase", { value: 42.00, currency: "USD" }]);
</script>
```

Examples are illustrative.

- Also installs through Google Tag Manager, the Shopify app or the server-side Conversions API.
- Send test event in Measurement › Pixel shows each event within seconds.
- The Pixel stores no personal data. The scan ID travels in the landing-page URL.

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