# MCP server: plan DOOH campaigns with an AI agent

> Let an AI agent plan and run VERSE campaigns through the Model Context Protocol, with the permissions and approval guards of the person who connected it.

Source: https://verse.ad/docs/mcp-server

Docs

Build on VERSE.

Pair screens, plan and buy campaigns from your own tools, track what happens after a scan, and bid through your DSP.

[Venues Pair a screen Six digits or a QR scan.](http://127.0.0.1:3399/docs/pair-a-screen#reference)[Brands Plan by API Forecast, launch and report from your tools.](http://127.0.0.1:3399/docs/rest-api#reference)[Agents Connect the MCP server Plan and operate with an AI agent.](http://127.0.0.1:3399/docs/mcp-server#reference)[Partners Bid through your DSP OpenRTB 2.6, PMP and PG.](http://127.0.0.1:3399/docs/openrtb#reference)

Ads Manager

## MCP server

Let an AI agent plan and operate campaigns through the Model Context Protocol. The agent acts as the person who connected it, with the same guards: approvals over a set amount still ask a human.

ToolWhat it does

plan_campaignTurns a brief into areas, venue types, hours and a budget

get_forecastReturns the forecast for a plan

launch_campaignCreates the campaign; asks for approval above your guard

get_resultsResults for a campaign and date range

pause_campaignPauses delivery at the next slot

list_screensScreens in an area with venue type and hours

```
{
  "mcpServers": {
    "verse": {
      "url": "https://api.hub.verse.ad/mcp",
      "headers": { "Authorization": "Bearer <VERSE_KEY>" }
    }
  }
}
```

Examples are illustrative.

- Every tool call lands in the journal with source AI and the agent’s name.
- Agency workspaces can connect one server per client workspace.

[← Previous: REST API](http://127.0.0.1:3399/docs/rest-api#reference)[Next: VERSE Pixel →](http://127.0.0.1:3399/docs/pixel#reference)